{"id":5781,"date":"2025-02-04T21:05:35","date_gmt":"2025-02-04T18:05:35","guid":{"rendered":"https:\/\/www.nutajr.com\/blog\/?p=5781"},"modified":"2025-04-03T14:09:30","modified_gmt":"2025-04-03T11:09:30","slug":"social-commerce-china","status":"publish","type":"post","link":"https:\/\/www.nutajr.com\/blog\/social-commerce-china\/","title":{"rendered":"\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629"},"content":{"rendered":"\n<p>\u0628\u062f\u0623\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0628\u0627\u0644\u062a\u0631\u0627\u062c\u0639 \u0641\u064a \u0627\u0644\u0635\u064a\u0646\u061b \u0625\u0630 \u0633\u062c\u0644 \u0645\u0647\u0631\u062c\u0627\u0646 618 (The 618 shopping festival)\u060c \u062b\u0627\u0646\u064a \u0623\u0643\u0628\u0631 \u0645\u0647\u0631\u062c\u0627\u0646 \u0644\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0627\u0644\u0635\u064a\u0646\u060c \u062a\u0631\u0627\u062c\u0639\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0645\u0646\u0630 8 \u0633\u0646\u0648\u0627\u062a. \u0641\u064a\u0645\u0627 \u0634\u0647\u062f \u0623\u0643\u0628\u0631 \u0645\u0647\u0631\u062c\u0627\u0646 \u062a\u0633\u0648\u0642 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0627\u0644\u0635\u064a\u0646 - \u064a\u0648\u0645 \u0627\u0644\u0639\u064f\u0632\u0651\u0627\u0628 (Singles' Day) - \u062a\u0631\u0627\u062c\u0639\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0641\u064a 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\u0644\u0643\u0646 \u0627\u0644\u0635\u064a\u0646 \u0646\u062c\u062d\u062a \u0641\u064a \u062a\u0635\u062f\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0625\u0630 \u0623\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0635\u064a\u0646\u064a \u064a\u064f\u0641\u0636\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0645\u0646 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u0648\u064a\u0631\u062c\u0639 \u0630\u0644\u0643 \u0644\u0623\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u062a\u0642\u062f\u0645 \u062a\u062c\u0631\u0628\u0629 \u062a\u0633\u0648\u0642 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u0635\u0629\u060c \u0625\u0630 \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062a\u0635\u0641\u062d \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u062f\u0641\u0639 \u062f\u0648\u0646 \u0627\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0633\u0646\u0648\u0627\u062a \u062f\u0645\u062c\u062a \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629\u061b \u0645\u0627 \u0627\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0644\u062f\u0631\u062c\u0629 \u0623\u0646 \u0623\u064a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0641\u0643\u0631 \u0641\u064a \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u0631\u0648\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0647\u0627. \u0648\u0647\u0648 \u0645\u0627 \u0641\u0639\u0644\u062a\u0647 Dior \u0641\u064a 2016 \u0639\u0646\u062f\u0645\u0627 \u0628\u0627\u0639\u062a \u062d\u0642\u0627\u0626\u0628 \u0641\u0627\u062e\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u0639\u0628\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646 (WeChat). \u062b\u0645 \u062a\u0628\u0639\u062a\u0647\u0627 \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 (Douyin).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u064f\u0634\u062a\u0639\u0644\u0629<\/strong><\/h2>\n\n\n\n<p>\u062a\u062a\u0635\u062f\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646 \u0623\u0631\u0628\u0639\u0629 \u0645\u0646\u0635\u0627\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WeChat: \u0648\u0647\u0648 \u062a\u0637\u0628\u064a\u0642 \u0645\u062d\u0627\u062f\u062b\u0629 \u064a\u064f\u0634\u0628\u0647 \u0627\u0644\u0648\u0627\u062a\u0633\u0627\u0628<\/li>\n\n\n\n<li>Douyin: \u0627\u0644\u062a\u0648\u0623\u0645 \u0627\u0644\u0635\u064a\u0646\u064a \u0644\u062a\u0637\u0628\u064a\u0642 \u062a\u064a\u0643 \u062a\u0648\u0643\u061b \u0648\u064a\u062d\u062a\u0644 \u0627\u0644\u0645\u0631\u062a\u0628\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0634\u0639\u0628\u064a\u0629 \u0628\u0627\u0644\u0635\u064a\u0646<\/li>\n\n\n\n<li>Xiaohongshu<em>: <\/em>\u062a\u0637\u0628\u064a\u0642 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0648\u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646\u060c \u0648\u064a\u0647\u062a\u0645 \u0628\u0627\u0644\u0645\u0648\u0636\u0629 \u0648\u0627\u0644\u0623\u0632\u064a\u0627\u0621 \u0648\u0628\u0627\u0644\u0646\u0633\u0627\u0621 \u062e\u0627\u0635\u0629\u064b<\/li>\n\n\n\n<li>Weibo: \u0645\u0646\u0635\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0623\u062e\u0628\u0627\u0631 \u0627\u0644\u0645\u0634\u0627\u0647\u064a\u0631 \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u0648\u0631\u063a\u0645 \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0628\u0631\u0632\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0634\u062a\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629. \u0648\u0647\u064a \u0627\u0644\u0628\u064a\u0639 \u0639\u0628\u0631 \u0627\u0644\u0628\u062b \u0627\u0644\u0645\u0628\u0627\u0634\u0631 (Livestream Shopping)\u060c \u0648\u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0645\u0633\u0644\u0633\u0644\u0627\u062a \u0627\u0644\u0645\u0635\u063a\u0631\u0629 \u0639\u0644\u0649 Douyin \u0641\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 (KOL). <\/p>\n\n\n\n<p>\u0648\u0627\u0644\u064a\u0648\u0645\u060c \u0623\u0635\u0628\u062d\u062a \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0628\u0648\u0627\u0633\u0637\u0629 \u0623\u063a\u0644\u0628 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0625\u0644\u0649 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629. \u0648\u0644\u0647\u0630\u0627 \u0646\u0646\u0635\u062d\u0643 \u0628\u062a\u0639\u0632\u064a\u0632 \u062d\u0636\u0648\u0631 \u0645\u062a\u062c\u0631\u0643 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u062e\u0627\u0635\u0629\u064b \u062a\u064a\u0643 \u062a\u0648\u0643\u061b \u0625\u0630 \u0623\u0635\u0628\u062d \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0623\u062d\u062f \u0623\u0642\u0648\u0649 \u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0639\u0627\u0645 2025 \u0641\u0635\u0627\u0639\u062f\u064b\u0627.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0628\u062f\u0623\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0628\u0627\u0644\u062a\u0631\u0627\u062c\u0639 \u0641\u064a \u0627\u0644\u0635\u064a\u0646\u061b \u0625\u0630 \u0633\u062c\u0644 \u0645\u0647\u0631\u062c\u0627\u0646 618 (The 618 shopping festival)\u060c \u062b\u0627\u0646\u064a \u0623\u0643\u0628\u0631 \u0645\u0647\u0631\u062c\u0627\u0646 \u0644\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0627\u0644\u0635\u064a\u0646\u060c \u062a\u0631\u0627\u062c\u0639\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0645\u0646\u0630 8 \u0633\u0646\u0648\u0627\u062a. \u0641\u064a\u0645\u0627 \u0634\u0647\u062f \u0623\u0643\u0628\u0631 \u0645\u0647\u0631\u062c\u0627\u0646 \u062a\u0633\u0648\u0642 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0627\u0644\u0635\u064a\u0646 - \u064a\u0648\u0645 \u0627\u0644\u0639\u064f\u0632\u0651\u0627\u0628 (Singles' Day) - \u062a\u0631\u0627\u062c\u0639\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u061b \u062a\u0633\u0628\u0628 \u0641\u064a \u0645\u062f \u0627\u0644\u0645\u0647\u0631\u062c\u0627\u0646 \u0645\u0646 \u064a\u0648\u0645 \u0625\u0644\u0649 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