{"id":7324,"date":"2026-01-17T20:19:18","date_gmt":"2026-01-17T17:19:18","guid":{"rendered":"https:\/\/www.nutajr.com\/blog\/?p=7324"},"modified":"2026-01-17T20:19:19","modified_gmt":"2026-01-17T17:19:19","slug":"pricing-strategies-for-products-and-services","status":"publish","type":"post","link":"https:\/\/www.nutajr.com\/blog\/pricing-strategies-for-products-and-services\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u062d\u062f\u062f \u0633\u0639\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648\u062e\u062f\u0645\u0627\u062a\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0647\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u061f"},"content":{"rendered":"\n

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\u0645\u0627 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u061f <\/h2>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

\u0623\u0647\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/h2>\n\n\n\n

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\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0628\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629<\/h3>\n\n\n\n

\u062a\u064f\u0639\u0631\u0641 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u064a\u0636\u064b\u0627 \u0628\u0627\u0633\u0645 \"\u0627\u0644\u062a\u0639\u0633\u064a\u0631 \u0628\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629\" \u0623\u0648 \"\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0645\u0639 \u0625\u0636\u0627\u0641\u0629 \u0647\u0627\u0645\u0634 \u0631\u0628\u062d\". \u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u0625\u0646\u062a\u0627\u062c \u0643\u0644 \u0648\u062d\u062f\u0629<\/strong>\u060c \u062f\u0648\u0646 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646\u060c \u0648\u062a\u0643\u0648\u0646 \u0627\u0644\u0622\u0644\u064a\u0629 \u0643\u0645\u0627 \u064a\u0644\u064a:<\/p>\n\n\n\n

    \n
  • \u0627\u062c\u0645\u0639 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u0646\u062a\u0627\u062c<\/strong><\/li>\n\n\n\n
  • \u062d\u062f\u062f \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0645\u0637\u0644\u0648\u0628 (\u0623\u0648 \u0646\u0633\u0628\u0629 \u0627\u0644\u0632\u064a\u0627\u062f\u0629)\u00a0<\/li>\n\n\n\n
  • \u0623\u0636\u0641 \u0646\u0633\u0628\u0629 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0625\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c. \u0627\u0644\u0646\u0627\u062a\u062c \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0647\u0648 \u0633\u0639\u0631 \u0627\u0644\u0628\u064a\u0639<\/strong>.<\/li>\n<\/ul>\n\n\n\n

    \u0645\u062b\u0627\u0644<\/strong>: \u0623\u0646\u062a \u062a\u0642\u062f\u0645 \u062f\u0631\u0648\u0629 \u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u062a\u0639\u0644\u064a\u0645 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p>\n\n\n\n

    \u062d\u0633\u0627\u0628 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u062f\u0648\u0631\u0629:<\/strong><\/p>\n\n\n\n

    \u0627\u0644\u0639\u0646\u0635\u0631<\/th>\u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/th><\/tr><\/thead>
    \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a (\u0645\u062b\u0644\u0627\u064b \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 \u0645\u062b\u0644 Teachable \u0623\u0648 Vimeo)<\/td>30 \u062f\u0648\u0644\u0627\u0631<\/td><\/tr>
    \u0627\u0634\u062a\u0631\u0627\u0643 Zoom \u0623\u0648 \u0623\u064a \u0645\u0646\u0635\u0629 \u062a\u0641\u0627\u0639\u0644 \u0645\u0628\u0627\u0634\u0631<\/td>15 \u062f\u0648\u0644\u0627\u0631<\/td><\/tr>
    \u0623\u062f\u0648\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a (\u0645\u062b\u0644\u0627\u064b LinkedIn \u0623\u0648 \u062c\u0648\u062c\u0644)<\/td>100 \u062f\u0648\u0644\u0627\u0631<\/td><\/tr>
    \u0648\u0642\u062a \u0627\u0644\u0645\u062d\u0627\u0636\u0631 (\u064a\u064f\u062d\u0633\u0628 \u0628\u062a\u062d\u062f\u064a\u062f \u0633\u0639\u0631 \u0627\u0644\u0633\u0627\u0639\u0629 \u0623\u0648 \u0623\u062c\u0631  \u0634\u0647\u0631\u064a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0633\u0627\u0639\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0636\u064a\u0647\u0627 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062f\u0648\u0631\u0629)<\/td>300 \u062f\u0648\u0644\u0627\u0631<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
      \n
    • \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0643\u0648\u0631\u0633 = 445 \u062f\u0648\u0644\u0627\u0631<\/strong><\/li>\n\n\n\n
    • \u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0627\u0628 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0641\u064a \u0627\u0644\u062f\u0641\u0639\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629= 20 \u0637\u0627\u0644\u0628<\/strong><\/li>\n\n\n\n
    • \u062a\u0643\u0644\u0641\u0629 \u0634\u0631\u0627\u0621 \u0627\u0644\u062f\u0648\u0631\u0629 \u0644\u0643\u0644 \u0637\u0627\u0644\u0628 = 445 \u00f7 20 = 22.25 \u062f\u0648\u0644\u0627\u0631 \u062a\u0642\u0631\u064a\u0628\u064b\u0627<\/strong><\/li>\n<\/ul>\n\n\n\n

      \u0625\u0630\u0627 \u0642\u0631\u0631\u062a \u0625\u0636\u0627\u0641\u0629 \u0647\u0627\u0645\u0634 \u0631\u0628\u062d 200%<\/strong> (\u0623\u064a \u00d72): \u0633\u0639\u0631 \u0627\u0644\u0643\u0648\u0631\u0633 = 22.25 + (22.25 \u00d7 2.00) = 66.75 \u062f\u0648\u0644\u0627\u0631<\/strong>
      <\/strong> \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0643\u0648\u0631\u0633 = 67 \u062f\u0648\u0644\u0627\u0631 \u062a\u0642\u0631\u064a\u0628\u064b\u0627<\/strong><\/p>\n\n\n\n

      \u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u062d\u0633\u0627\u0628 \u0646\u0633\u0628\u0629 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 (\u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d - markup %):<\/strong><\/p>\n\n\n\n

        \n
      1. \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0641\u064a \u0646\u0638\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (Perceived Value): \u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0641\u064a \u0646\u0638\u0631 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0643\u0644\u0645\u0627 \u062a\u0642\u0628\u0651\u0644 \u0633\u0639\u0631 \u0623\u0639\u0644\u0649. \u0625\u0630\u0627 \u0642\u062f\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0642\u064a\u0645\u0629 \u0639\u0627\u0644\u064a\u0629 \u0623\u0648 \u0641\u0631\u064a\u062f\u0629 \u064a\u0645\u0643\u0646 \u0625\u0636\u0627\u0641\u0629 \u0646\u0633\u0628\u0629 \u0639\u0627\u0644\u064a\u0629 (200\u2013400%).<\/li>\n\n\n\n
      2. \u062d\u062c\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642: \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0642\u0648\u064a\u0629 \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0645\u0646\u062e\u0641\u0636\u0629: \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u0630\u0631 \u0641\u064a \u0627\u0644\u0632\u064a\u0627\u062f\u0629 (\u0645\u062b\u0644\u0627\u064b 50\u2013150%)\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0633\u0648\u0642 \u0645\u062d\u062f\u0648\u062f \u0623\u0648 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0646\u0627\u062f\u0631\u0629: \u064a\u0645\u0643\u0646\u0643 \u0631\u0641\u0639 \u0627\u0644\u0646\u0633\u0628\u0629.<\/li>\n\n\n\n
      3. \u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629: \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u062f\u062f \u0646\u0633\u0628 \u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u0623\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0646\u0633\u062e\u0629 \u0645\u0646\u062e\u0641\u0636\u0629. \u0623\u0645\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0641\u064a\u0632\u064a\u0627\u0626\u064a\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u0646\u0633\u0628 \u0623\u0642\u0644 \u0628\u0633\u0628\u0628 \u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629.<\/li>\n\n\n\n
      4. \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0623\u0648 \u0627\u0644\u0628\u064a\u0632\u0646\u0633: \u0625\u0630\u0627 \u0643\u0627\u0646 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0636\u0639 \u0647\u0627\u0645\u0634 \u0623\u0642\u0644 \u064a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u0643\u0633\u0628 \u0627\u0644\u062b\u0642\u0629\u060c \u0648\u0644\u0643\u0646 \u0628\u0639\u062f \u0623\u0646 \u062a\u0643\u062a\u0633\u0628 \u0633\u0645\u0639\u0629 \u0623\u0648 \u0639\u0645\u0644\u0627\u0621 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0631\u0641\u0639 \u0627\u0644\u0647\u0627\u0645\u0634.<\/li>\n\n\n\n
      5. \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641: \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0633\u062a\u0647\u062f\u0641 \u0634\u0631\u064a\u062d\u0629 \"\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629\" \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062f\u062f \u0647\u0627\u0645\u0634 \u0645\u0639\u0642\u0648\u0644\u060c \u0623\u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0633\u062a\u0647\u062f\u0641 \u0634\u0631\u064a\u062d\u0629 \"\u0639\u0627\u0644\u064a\u0629 \u0623\u0648 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629\" \u064a\u0645\u0643\u0646\u0643 \u0631\u0641\u0639 \u0627\u0644\u0633\u0639\u0631 \u0646\u0638\u0631\u064b\u0627 \u0644\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629.<\/li>\n\n\n\n
      6. \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u062a\u0642\u0644\u0628\u0627\u062a: \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0645\u062e\u0627\u0637\u0631 \u0641\u064a \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u060c \u0623\u0648 \u062a\u0642\u0644\u0628\u0627\u062a \u0641\u064a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0629\u060c \u064a\u0645\u0643\u0646 \u0631\u0641\u0639 \u0627\u0644\u0646\u0633\u0628\u0629 \u0643\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0637 \u0627\u0644\u0645\u0627\u0644\u064a.<\/li>\n<\/ol>\n\n\n\n

        \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a<\/h3>\n\n\n\n

        \u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u062f\u0648\u0646 \u0639\u0646\u0627\u0621 \u062d\u0633\u0627\u0628 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0623\u0648 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0637\u0644\u0628. \u0648\u0628\u0639\u062f \u0645\u0639\u0631\u0641\u0629 \u0633\u0639\u0631 \u0627\u0644\u0633\u0648\u0642\u060c \u0644\u062f\u064a\u0643 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0622\u062a\u064a\u0629:<\/p>\n\n\n\n

          \n
        • \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0636\u0639 \u0633\u0639\u0631 \u0623\u0642\u0644<\/strong> \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0633\u0631\u0639\u0629.<\/li>\n\n\n\n
        • \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0636\u0639 \u0633\u0639\u0631 \u0623\u0639\u0644\u0649<\/strong> \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0642\u062f\u0645 \u0645\u064a\u0632\u0629 \u0641\u0631\u064a\u062f\u0629.<\/li>\n\n\n\n
        • \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0636\u0639 \u0646\u0641\u0633 <\/strong>\u0627\u0644\u0633\u0639\u0631 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u062a\u0634\u0627\u0628\u0647.<\/li>\n<\/ul>\n\n\n\n

          \u0645\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a:<\/h4>\n\n\n\n
            \n
          • \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0630\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u0648\u0623\u0633\u0639\u0627\u0631\u0647\u0627 \u0645\u0639\u0631\u0648\u0641\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n\n\n\n
          • \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u062f\u062e\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0628\u0633\u0631\u0639\u0629.<\/li>\n\n\n\n
          • \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u062a\u0634\u0627\u0628\u0647 \u0648\u0644\u0627 \u064a\u0648\u062c\u062f \u0641\u0631\u0642 \u0643\u0628\u064a\u0631 \u0628\u064a\u0646\u0643 \u0648\u0628\u064a\u0646 \u063a\u064a\u0631\u0643.\u00a0<\/li>\n<\/ul>\n\n\n\n

            \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0643\u0634\u0637 (Price skimming)<\/h3>\n\n\n\n

            \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0633\u0639\u064a\u0631  \u0623\u0646 \u062a\u0628\u062f\u0623 \u0628\u0633\u0639\u0631 \u0645\u0631\u062a\u0641\u0639<\/strong> \u0639\u0646\u062f \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u062e\u0627\u0635\u0629 \u0644\u0648 \u0643\u0627\u0646 \u0645\u0646\u062a\u062c \u0645\u0628\u062a\u0643\u0631 \u0623\u0648 \u0641\u0631\u064a\u062f \u0645\u0646 \u0646\u0648\u0639\u0647<\/strong>. \u0648\u0645\u0632\u0627\u064a\u0627 \u062a\u062d\u062f\u064a\u062f \u0633\u0639\u0631 \u0639\u0627\u0644\u064a \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629:<\/p>\n\n\n\n

              \n
            • \u062f\u0644\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0623\u0648 \u0627\u0644\u062d\u0635\u0631\u064a\u0629.\u00a0<\/li>\n\n\n\n
            • \u062a\u063a\u0637\u064a\u0629 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0628\u0633\u0631\u0639\u0629.\u00a0<\/li>\n\n\n\n
            • \u064a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0639\u062f\u064a\u0646 \u0644\u0644\u062f\u0641\u0639 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0642\u0628\u0644 \u063a\u064a\u0631\u0647\u0645.<\/li>\n<\/ul>\n\n\n\n

              \u0648\u0628\u0639\u062f \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0647\u0630\u0647 \u0627\u0644\u0641\u0626\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u0633\u0639\u0631 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627<\/strong> \u0644\u062c\u0630\u0628 \u0634\u0631\u0627\u0626\u062d \u0623\u0648\u0633\u0639 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n

              \u0645\u062b\u0627\u0644<\/strong>: \u0623\u0646\u062a \u0645\u0628\u0631\u0645\u062c \u0645\u062a\u0645\u064a\u0632 \u0648\u0635\u0645\u0645\u062a \u0628\u0648\u0627\u0628\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0645\u0628\u062a\u0643\u0631\u0629 \u062a\u0642\u062f\u0645 \u062d\u0644\u0648\u0644 \u0641\u0631\u064a\u062f\u0629 \u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u0639\u0644\u064a\u0629 \u0648\u0644\u0647\u0627 \u062c\u0645\u0647\u0648\u0631 \u0645\u0645\u064a\u0632\u060c \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u062f\u064a\u062f \u0633\u0639\u0631 \u0645\u0631\u062a\u0641\u0639 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0648\u062a\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0643\u0645\u0627 \u0648\u0636\u062d\u062a \u0644\u0643. <\/p>\n\n\n\n

              \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0642 (Penetration Pricing)<\/h3>\n\n\n\n

              \u0648\u0647\u064a \u0639\u0643\u0633 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0643\u0634\u0637. \u0641\u0641\u064a \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0642\u060c \u062a\u062f\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0633\u0648\u0642 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0628\u0633\u0639\u0631 \u0645\u0646\u062e\u0641\u0636 \u062c\u062f\u064b\u0627 \u0644\u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u062d\u0635\u0629 \u0633\u0648\u0642\u064a\u0629 \u0628\u0633\u0631\u0639\u0629\u060c \u0648\u062e\u0635\u0648\u0635\u064b\u0627 \u0644\u0643\u0633\u0628 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0623\u0642\u0644 \u0633\u0639\u0631. \u0644\u0643\u0646 \u0644\u0643\u064a \u062a\u0643\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0631\u0628\u062d\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u060c \u064a\u062c\u0628 \u0631\u0641\u0639 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0644\u0627\u062d\u0642\u064b\u0627 \u0628\u0639\u062f \u0628\u0646\u0627\u0621 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0621 \u0648\u062d\u0635\u0648\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0648\u0644\u0627\u0626\u0647\u0645.<\/p>\n\n\n\n

              \u0645\u062b\u0627\u0644: <\/strong>\u0634\u0631\u0643\u0629 \u0635\u063a\u064a\u0631\u0629 \u0623\u0637\u0644\u0642\u062a \u062a\u0637\u0628\u064a\u0642 \u062c\u062f\u064a\u062f \u0645\u062b\u0644 \u062a\u0637\u0628\u064a\u0642 \"\u0627\u0646\u0633\u062a\u0627\u0628\u0627\u064a\" \u0627\u0644\u0630\u064a \u0628\u062f\u0623 \u0645\u062c\u0627\u0646\u064a \u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u062a\u0648\u0641\u064a\u0631 \u062e\u064a\u0627\u0631\u0627\u062a \u0639\u062f\u064a\u062f\u0629 \u0633\u0647\u0644\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0644\u062d\u0638\u064a \u0639\u0644\u0649 \u0627\u0644\u0646\u0627\u0633\u060c \u062d\u062a\u0649 \u0627\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647 \u0623\u063a\u0644\u0628 \u0627\u0644\u0646\u0627\u0633 \u0641\u064a \u0645\u0639\u0627\u0645\u0644\u0627\u062a\u0647\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u0629\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u0628\u062f\u0623\u062a \u0628\u0641\u0631\u0636 \u0631\u0633\u0648\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0639\u0644\u0649 \u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u062a\u0637\u0628\u064a\u0642. <\/p>\n\n\n\n

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